To mark the unveiling of its SYMBIOZ concept car at the Frankfurt Motor Show 2017, Renault is launching a similarly novel, futuristic initiative on Twitter called #RenaultTimeCapsule.
Indeed, for the first time, a brand has created a time capsule (a small box containing souvenirs and messages for future generations as a token of the present) that is online via Twitter’s “Direct Message” feature. Users write a message expressing their own vision of mobility in 2030 and can add a photo, video or audio recording if they wish. They then conceal, or “bury”, it on the @Groupe_Renault account.
This time-capsule initiative from Groupe Renault is only the first stage of a more general program the brand has lined up. The next step of this voyage in time will feature very soon on the Group’s social-media pages.